Go Around The Tech Corner…

Tech Tip 26: Brandwatch – spy on your reputation online!

Posted on: February 22, 2009

Have you ever wondered what people are saying about you, your brands, your competitors or your company – online? There are loads of discussion forums, blogs and other websites that talk about your brand and you…imagine having to Google for information about yourself and browsing through the thousands of websites to read about such stuff!

Brandwatch technology is the best I’ve come across to track your online reputation on the web. It works for anyone since you can track data on the Internet using keywords of your choice, and then read what people are saying about you. Brandwatch uses its own search engine to crawl the web and gather content about any given topic, then with the use of Artificial Intelligence and Natural Language Processing, it analyzes the collected data and labels it with a sentiment; positive for good and negative for bad.



If you want to know in detail how this actually works, take a look at this. It’s very interesting and will give you an insight on a completely different use of technology. Brandwatch gives you a full analysis of your brand, represented using graphs. It’s a really powerful tool and quite impressive too.


Have a look at their website and see what you think about it! Do you know of any other social-media analytics software out there that can be used to track your brands? Hope you find this one useful!

– Millie


2 Responses to "Tech Tip 26: Brandwatch – spy on your reputation online!"

Nice find! Keep up the good work!
BTW… I came here through Alpha Inventions.

Thanks! 😉

Alpha Inventions seems to be the best site for promoting blogs! I shall write about it soon!

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